Hello — I'm Alex, a senior Product designer who creates meaningful digital experiences.
Featured Works / 2022 - 2024
En Flor / E-commerce Web Design
Web design & e-commerce integration for En Flor, an ethical brand specializing in natural health products. The project involved user research, information architecture, wireframes, mockups, and seamlessly integrating the design into the Shopify platform.
Koonden / Responsive Web Design
A two-phased project that involved creative strategy/branding and a complete website redesign for a B2B marketing agency based in France. The new design resulted in enhanced user retention and conversion rates.
MyCycle / Mobile App Design
MyCylcle, an e-commerce mobile app dedicated to sustainable cycling products. This project involved creating a user-friendly interface that encouraged users to shop with a purpose, making a positive impact on both their cycling journeys and the environment.
Tokyo East / Responsive Web Design
This website serves as a seamless gateway for designers to submit their projects for award nominations. When designing it, focused on crafting an intuitive and aesthetically pleasing interface that simplifies the submission process.
NBA / Product Strategy
Working at the NBA for two years, I launched the company's largest website in Asia. I led the product design, while managing content strategy and planning, paid media, SEO/SEM, and web analytics.
Fitmates / Mobile App Design
The Fitmates app allows users to connect with a community of fitness enthusiasts and join free group workout sessions happening near their location. Fitmates was designed to contribute to social good - helping lower-income groups to stay physically active and meet new friends.
PhilRating / UI Web Design
PhilRating rates and compares charity organizations - empowering individuals and corporations to make informed and impactful choices when supporting charities. I was tasked to design high-fidelity mockups for the PhilRating website.
Clipuff / Mobile App Design
Clipuff is a new marketplace. With the Clipuff app, consumers can "clip" the products they buy, accessing post-purchase content and services from their favorite brands. I was involved in the app's UI design.
Calendar / Landing Page Design
The Calendar app website was designed as part of my training at Webflow academy. It is a landing page created to generate leads for the fictional Calendar app company.
Ocean Society / Landing Page Design
Ocean Society is dedicated to saving sea turtles and bringing awareness to the dangers that these animals are facing. I designed a landing page for Ocean Society to receive donations.
