About

I’m a French UX designer with 8+ years of experience in digital marketing and content production. I’ve helped international brands like NBA and Porsche connect with their audience and grow their online presence.

I believe great design is data-driven and focused on user needs. That’s why I approach my work as problem-solving, looking for ways to make the lives of others easier and more enjoyable through positive product interactions.

Building a relationship with my clients is essential to me. I want us to work together to build the product that truly suits your needs and drives your business objectives.

My Services

User Research

User research is the cornerstone of effective product design. I conduct comprehensive user interviews, surveys, and usability tests to gather valuable insights into user behaviors, needs, and pain points. This research helps in creating a deep understanding of the target audience, ensuring that the product design aligns with their expectations and solves real problems. Deliverables may include empathy maps, personas, and user flows.

Digital Marketing Strategy

A robust digital marketing strategy is essential for driving brand growth and engagement. I develop comprehensive strategies that encompass SEO, content marketing, social media, and paid advertising to maximize reach and impact. By analyzing market trends, audience behavior, and competitive landscapes, I create targeted campaigns that resonate with the intended audience and achieve business goals.

Wireframe & Prototyping

Wireframing and prototyping are critical steps in the design process that help visualize and test design concepts. I create low, mid, and high-fidelity wireframes to outline the basic structure of the product. These wireframes evolve into interactive prototypes that allow for user testing and iterative improvements, ensuring the final design is both functional and user-friendly.

Web & Mobile App Design

Designing for responsiveness ensures that users have a consistent and enjoyable experience across all devices, whether it’s a desktop, mobile, or tablet. I specialize in creating responsive web designs and intuitive mobile app interfaces that are both engaging and functional. This includes designing for native mobile applications and web applications, focusing on usability and visual appeal.

Content Marketing & Social Media

Effective content marketing and social media strategies ensure engage audiences and build brand loyalty. I can create and distribute high-quality, relevant content across your communication channels to attract and retain a clearly defined audience. By leveraging storytelling and data-driven insights, I craft compelling blog posts, website pages, and social media posts that resonate with users and encourage interaction.

Content Marketing & Social Media

Search Engine Optimization (SEO) is crucial for enhancing online visibility and attracting organic traffic. I implement SEO strategies that include keyword research, on-page optimization, technical SEO, and link building to improve search engine rankings. By analyzing search trends and competitors, I identify opportunities to boost website performance and drive targeted traffic.

Frequently asked questions

1. What is UX Design / Product Design?

UX design stands for User Experience design, which focuses on creating products (such as websites, apps, or software) that are intuitive, user-friendly, and provide a positive experience for users throughout their interaction with the product.

4. What is the difference between UX design and UI design?

UX design focuses on the overall user experience, including research, information architecture, wireframing, prototyping, and usability testing. UI design, on the other hand, deals with the visual and interactive aspects of the product, such as layout, colors, typography, and visual elements.

2. What does a product designer do?

A UX designer's role involves understanding user needs, conducting research, creating wireframes and prototypes, designing user interfaces (UI), conducting usability testing, and collaborating with developers and stakeholders to ensure a seamless and user-centric product experience.

5. How do you conduct user research?

User research involves methods such as surveys, interviews, usability testing, analytics analysis, and competitor research. The goal is to gather insights into user behaviors, preferences, pain points, and goals to inform the design process.

3. Why is product design important?

UX design is crucial because it directly impacts how users interact with a product. A well-designed user experience enhances satisfaction, increases user engagement, boosts conversions, and fosters brand loyalty.

6. What tools do product designers use?

UX designers use a variety of tools depending on their workflow and preferences. Common tools include wireframing and prototyping tools like Adobe XD, Figma, Sketch, and InVision, as well as research tools like Google Analytics, Hotjar, and UserTesting.

7. What is the product design process?

The UX design process typically includes stages such as research, ideation, design, prototyping, testing, and iteration. It is an iterative process focused on understanding user needs, designing solutions, testing them with users, and refining based on feedback.

8. How can product design benefit my business?

UX design can benefit businesses by improving customer satisfaction, increasing user engagement and retention, reducing bounce rates and cart abandonment, boosting conversions and sales, fostering brand loyalty and advocacy, and differentiating your product in a competitive market.

9. How do I get started working with you for my project?

Getting started is easy! Simply reach out to me through the contact form or via email at alex.paul.cheney@gmail.com. We can schedule an initial consultation to discuss your project requirements, goals, timeline, and budget. After understanding your needs, I will provide a proposal outlining the scope of work, deliverables, and estimated timeline for the project. Once we agree on the terms, we can kick off the project and start creating a seamless user experience for your digital product.

10. How is pricing determined for product design projects?

Pricing for UX design projects varies depending on the scope, complexity, and specific requirements of each project. Factors such as the number of screens/pages, level of interactivity, research needs, and deliverables (wireframes, prototypes, UI design) influence the pricing. After our initial consultation and understanding your project needs, I will provide a detailed proposal with a breakdown of costs based on the scope of work. This transparent approach ensures that you know what to expect and allows for flexibility as we collaborate to achieve your UX design goals.